My Favorite product that I have been
using extensively these days would have to be LinkedIn. LinkedIn is a
professional networking platform, which helps professionals search for a job, share
articles, thoughts, achievements, their profiles among other things. It is a two-sided platform which serves job
seekers as well as recruiters and companies looking to hire talent, which makes
it a job searching platform too. I am on the first end of the platform, meaning
a professional who is a job seeker. This is my perspective of why LinkedIn
is a great product.There are three things in my opinion that
make a product a great product:
It solves real customer problems: As a job searching customer, I have 3 needs:
a. Connecting professionally with the right
people: LinkedIn helps me connect with the people I want to through a simple request.
For me, the product has helped me find and connect mentors, professionals in my
field, and recruiters for my job search.
b. Searching for jobs that match my profile:
The jobs feature of LinkedIn shows me jobs available in the sector I am looking
for, in the region I want and based on my experience level through filters
provided which narrows down the search to relevant results. I can easily apply for jobs from the options
provided. Search query settings give me results of jobs available based on my
search query. This way I get to know about new relevant jobs every day.
c. Be visible to the
right people: the LinkedIn profile creator is super helpful for job seekers like
me. My profile lists all my achievements, education, experience, certifications
as well as volunteer work. This makes it easier for me to stand out to
recruiters and companies looking for talent.
It is intuitive and simple to use: Right from the sign-up process to the connecting to people through a simple request, with ready to use request format by LinkedIn, the product is easy and intuitive to use. As someone looking for a new job, referrals have a great importance for me. When I search for a job in a particular company, I can see people from my network who work at that company, I can ask for a referral by just a click of a button. The built-in format for referral makes its easy and saves time, all I need to do is add my name and the job ID and send it. The simplicity of LinkedIn is what makes it Intuitive to use. The ease of use by LinkedIn as a product is helping its users achieve their goals effortlessly and with comfort. Making the users feel helped and assisted at every step increases the life-time value of the product for the user.
Stays relevant in long-term, is irreplaceable: LinkedIn is a product that remains relevant at every step in a professional’s career. Right from the first job search to future progression in career. The long-term viability and use of LinkedIn gives it a lifetime value, making the product irreplaceable. The value that LinkedIn has created is due to the investment that customer have made into the product. With the whole professional junta being on LinkedIn, the product has aptly hooked its customers. When a professional has created a network on LinkedIn shifting on to a similar competitor product would be an impossible and heavy investment task. This deters users from moving on to any new entrant that might enter the space of professional networking.
It is intuitive and simple to use: Right from the sign-up process to the connecting to people through a simple request, with ready to use request format by LinkedIn, the product is easy and intuitive to use. As someone looking for a new job, referrals have a great importance for me. When I search for a job in a particular company, I can see people from my network who work at that company, I can ask for a referral by just a click of a button. The built-in format for referral makes its easy and saves time, all I need to do is add my name and the job ID and send it. The simplicity of LinkedIn is what makes it Intuitive to use. The ease of use by LinkedIn as a product is helping its users achieve their goals effortlessly and with comfort. Making the users feel helped and assisted at every step increases the life-time value of the product for the user.
Stays relevant in long-term, is irreplaceable: LinkedIn is a product that remains relevant at every step in a professional’s career. Right from the first job search to future progression in career. The long-term viability and use of LinkedIn gives it a lifetime value, making the product irreplaceable. The value that LinkedIn has created is due to the investment that customer have made into the product. With the whole professional junta being on LinkedIn, the product has aptly hooked its customers. When a professional has created a network on LinkedIn shifting on to a similar competitor product would be an impossible and heavy investment task. This deters users from moving on to any new entrant that might enter the space of professional networking.